Many of Santa Catalina Group's (SCG) clients, being retailers, must have a dynamic brand to realize their business has the potential for expansion domestically as well as internationally. As many have found, this is best achieved through franchising with corporate partners. For the concept or brand owner, corporate franchising generally means:

• Low financial commitment: The franchisee will finance the expansion of the concept in their own market
  
  
• Low human resource commitment: The franchise partner, with the initial support of the franchisor, will provide all personnel for the project in their own market
  
  
• Reduced risk: All national markets are different. Having local knowledge is a key element of retailing success. The franchisee brings these benefits
  
  
• Flexibility: The ability to expand in several national markets at the same time
  
  
• Financial efficiency: The ability to maximize returns from the creativity and resources which have been applied to the development of a unique retail operation
  
  
• Unrestricted international potential: In some countries there is a mandatory requirement for any incoming retail business to have local partner. A franchise agreement provides the solution for market entry in such circumstances
  

SCG can help clients build an aggressive growth program that allows them to concentrate on market opportunities and expand at a faster pace. These are summarized as: